In an effort to more socially responsible, corporations are adopting ways to be more resource efficient. If a company wants to reduce their carbon footprint, then time should be spent in developing a green strategy. According to Olson, a green strategy “fundamentally helps an enterprise make decisions that have a positive impact on the environment.”[1]

 

Therefore, in developing a green strategy is much more than having a recycle bin; it involves creating a corporate culture and awareness this in turn would facilitates how business decisions are made and as result will beneficial to the bottom line.[2]

 

Building the green corporate culture is critical because without the commitment of the employees a company’s green strategy will only be a superficial maneuver. Employees could be taught conservationist practices as well as take part in activities that has a direct impact in the communities. For instance, employees volunteer to help pick up garage in residential areas and or parks.

 

By having a conservationist corporate culture, this would directly impact on how business decisions are made. For instance, companies how develop products and services that have an environmental impact. For example, in 2007, GE Money introduced their Earth Rewards Credit Card, where a portion of your net purchases go towards investing in projects that reduce greenhouse gas emissions.

 

For corporations to have significant environmental impact and to truly be socially responsible then they must spend the time developing and planning an all encompassing green strategy because a recycling bin in the printer room is not enough.

[1] Olson, Eric (2008) Creating an enterprise-level ‘‘green’’ strategy  Journal Of Business Strategy  vol. 29 (2) pg. 22

[2] Ibid. pg 23